Golden Analysis: Management Structure in San Fran

New San Francisco 49ers head coach Chip Kelly had his introductory press conference on Wednesday, one week after he was hired.

Kelly previously spent three years in Philadelphia. In his first two seasons, the Eagles posted 10-6 records and made the playoffs once. However, the Eagles fired Kelly after he was 6-9 heading into Week 17 in 2015.

Perhaps Kelly, who infamously disassembled and reassembled the Eagles’ roster from top to bottom, had too much power. He was in charge of coaching and personnel, and the Eagles’ subpar 2015 record reflects how the experiment turned out.

The 49ers need to structure their organization immediately. Kelly will obviously spearhead coaching, and general manger Trent Baalke will handle personnel. CEO Jed York, who received huge amounts of criticism for parting ways with Jim Harbaugh one year ago, has to find some sort of balance in order for the 49ers to get back to winning ways.

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